FEMINISM IN COMMUNICATION STUDIES
Sukardi [1]
Fakultas Ilmu Komunikasi Universitas Prof. Dr. Moestopo (Beragama)
Jl. Hang Lekir I No.8 Jakarta
Abstract
Littlejohn (2005) has put feminism studies in critical theory with power and domination as a primary issue. More specific, Littlejohn (2005: 324, 327) put the feminis studies in modern and postmodern studies. But, what exactly feminism studies is ? Where is exactly it belong in communication science ?
Keywords: critical theory, patriarchy domination, feminism theory
[1] Pengajar pada Fakultas Ilmu Komunikasi Universitas Prof. Dr. Moestopo (Beragama) Jakarta
IKLAN DAN REPRODUKSI SOSIAL
Endah Muwarni
Abstracts
This study aims to explain the mechanisms of symbolic violence of the reality of a healthy body through advertising. As a foothold theory, used the concept of symbolic violence of Pierre Bourdieu by using reflective dialetik. The results showed that the strategy and dramatization distinction arises from the relationships between actors in the arena of advertising production.Symbolic image of a healthy slim body for women and athletic for a man who produced the ad was perceived as a fairness and kelumrahan. This condition is possible because there is compliance with the public mindset symbolic image ads. Mindset is rooted in the relations of domination within the family, social environment and work environment that make up the awareness of healthy body habitus. Kekeran engine advertising becomes symbolic healthy body of sin.
KESENJANGAN PENGETAHUAN
Abdullah Muhammad Jaubah
Abstract
The knowledge gap theory was first proposed by Tichenor, Donohue and Olien at the University of Minnesota. They believe that the increase of information in society is not evenly acquired by every member of society: people with higher socio-economic status tend to have better ability to acquire information. This leads to a division of two groups: a group of better-educated people who know more about most things, and those with low education who know less. Lower socio-economic status people, defined partly by educational level, have little or no knowledge about public affairs issues, are disconnected from news events, important new discoveries, and usually aren’t concerned about their lack of knowledge. What is knowledge gap? What variables included in socio-economic status? Research on the knowledge gap theory need to be done by students of communication science to accept or reject this theory based on the results of empirical research.
KONSTRUKSI REALITAS PEREMPUAN DI MEDIA
(Analisis Framing tentang Perempuan di Majalah KARTINI
dan Majalah COSMOPOLITAN)
Nur Kholisoh
Abstract
Over the years, communication media serve the purposes of the patriarchy that runs society. Besides, too few women appear in the media and are limited to a few stereotypical roles (for example, housewife, nurse, secretary). There are the underrepresentation of women as media producers and in the corporate decision structure, as well as social norms that prescribe only certain roles for women. For example, women are bombarded by advertising messages that stress their role as consumers of mass-produced goods and unrealistic ideal of feminine beauty that in turn drive sales of products targeted to women.
Magazine, as mass media, still reflect society’s dominant social values and symbolically denigrate women, either by not showing them at all, or by depicting them in stereotypical roles. The women that do appear in media content tend to be young and conventionally pretty, defined in relationship to their husband, father, son, boss or another man, and portrayed as passive, indecisive, submissive, dependent, etc.
Kata kunci :
Magazine, as mass media, still reflect society’s dominant social values and symbolically denigrate women
Culture Imperialism in Cosmopolitan Magazine :
The Internalization of Consumerism Value
Irsanti Widuri Asih (irsantiw@yahoo.com)*
Lektor pada Jurusan Ilmu Komunikasi FISIP UT,
mahasiswa Program Pascasarjana Ilmu Komunikasi FISIP UI
Abstrak
Cosmopolitan magazine in Indonesia has no controversy reaction such as Playboy magazine has when this man adult magazine published in Indonesia for the first time. Actually, Cosmopolitan magazine has potential danger, that is, to pursue and to internalized consumerism value. That can lead us to the imperialism of culture.
This article aim to give an explanation about how the article about American life style can bring bad influence to the people in the Third World country.
Keyword : cultural domination, Americanization, pop culture
KOMUNIKASI ANTARBUDAYA
Ida Fariastuti
Abstracts
In this global village, we can not avoid communication encounters with people from other culture. Because of that we have to really understand the unique and different characteristic in every other cultures. We must understand the culture differences to engage in a good communication. To understand them, we have to know them. To know them, that’s mean we can find a good strategy to communicate with them.
Keyword : stereotipe, etnosentrisme
